I don’t think I’ve ever been comfortable in line at
Starbucks. Well, I suppose I was comfortable enough the first time, roughly
twelve years ago, but that’s exactly when a lot of these problems began.
I was attending a business conference in Orlando, Florida and – my memory is a bit cloudy on the details – I was between meetings, likely the
company financial update and the meeting where we were told we had just been
named the single greatest concern in the history of business. There may have
been a plaque, but as I said, my memory is not perfect on this point.
“I could really go for a coffee,” I said to one of my
colleagues.
“Look! There’s a Starbucks right over there!” they said.
I had heard of Starbucks, but before it magically appeared that
day in the hotel, I had never been a customer. Excitedly, I approached the
counter. My excitement quickly disappeared though when I glanced at the menu and
became confused beyond description. What I wanted was a coffee, “a normal,
regular coffee,” I may have added, but nowhere did I see anything that matched
this description. Not even close.
Behind the counter was what appeared to be a woman, but I
later learned this was not a woman at all, but a barista. It is almost
impossible to tell the difference, but these distinctions are part of the
Starbucks charm and must be recognized. Like
all good baristas, she could sense that I was confused by the menu and offered
to help me make my choice. I was thrilled that she spoke English, but remember
I was new to the whole barista thing. I
told her that I really wanted a normal, regular coffee, and she impressed me by
asking four or five qualifying questions that no one at my local coffee shop had
ever taken the time to ask. I made a mental note to scold them when I returned
home for their total disregard of my true coffee needs, relative to the
Starbucks experience unfolding before me.
Having established exactly the type of normal, regular
coffee that suited me perfectly, we moved onto the matter of size. Again, I was
unable to quickly grasp the unique names of the different cups and resorted to demonstrating
the size I wanted by holding my hands apart as a fisherman might do when describing
the size of a largemouth bass, realizing only too late that pointing to the
cups was a superior option. Undaunted, I waited for my perfect coffee,
served in the perfect cup, prepared by a barista -- which is practically like
having an angel serve you. Really, it’s nearly the same thing.
Little did I know, I was about to be surprised -- very surprised.
The barista returned with my order, but it didn’t look at all like I was expecting.
Instead, she presented what appeared to be a hot chocolate with cinnamon
sprinkles, whipped cream, chocolate flakes and quite possibly a breadstick.
There is no doubt that I should have realized something was going horribly wrong
when my drink took seven minutes to create and required a blender, but I had
been under an angel trance and missed all of it.
That was a long time ago and I’ve learned enough to never
repeat the disaster of Orlando, but it’s hardly stress free to stand in line
today. I’ve learned that normal, regular coffee is a Pike Place Roast, but as I
stand in line, I practice saying “I’ll have a Pike Place Roast, please,” which is
possibly the hardest thing I ever have to say. Even in my head it often comes
out “I’ll have a Pike Pace Roast, Peese” or sometimes “a Plike Plake Roast,
Peese,” the word “Roast” somehow always coming out as intended.
I’ve learned the sizes too: Short, Tall, Grande and Venti. I
don’t practice saying Grande and Venti because I’m entirely unsure of the
proper way to say them so it makes little difference if I say Grand-ay or
Grand-ee, Vent-ee, Vent-ay or Vant-ay, so I simply blurt out whatever version
comes out that day, fully expecting baristas to gather after work and imitate
me to their families and friends. Nowhere else is my inability to speak Italian
such a problem and when what comes next is “I’ll have a Pleak Paced Roast,
Plike Please,” really, what difference does it make?
One of the things I genuinely enjoy about Starbucks is
enjoying my coffee on one of the comfortable couches or chairs. At my last
visit however, I looked around and saw that the only available seats were the less
comfortable wooden seats, unless I wanted to share a small couch with a woman
who seemed even less likely than me to enjoy the idea.
Just then, a group started to get up to leave and I thought
I’d found my comfy seat! But before I could get there, a woman who had left her
friends in line to hover near the comfortable seats claimed them all. They were working in teams – a brilliant
tactic! I hadn’t seen it coming, but really, what chance did I have?
I guess that’s just one more thing to worry about.