Standing in line at Starbucks

Wednesday, August 15, 2012 | |

I don’t think I’ve ever been comfortable in line at Starbucks. Well, I suppose I was comfortable enough the first time, roughly twelve years ago, but that’s exactly when a lot of these problems began.

I was attending a business conference in Orlando, Florida and – my memory is a bit cloudy on the details – I was between meetings, likely the company financial update and the meeting where we were told we had just been named the single greatest concern in the history of business. There may have been a plaque, but as I said, my memory is not perfect on this point.
“I could really go for a coffee,” I said to one of my colleagues.
“Look! There’s a Starbucks right over there!” they said.
I had heard of Starbucks, but before it magically appeared that day in the hotel, I had never been a customer. Excitedly, I approached the counter. My excitement quickly disappeared though when I glanced at the menu and became confused beyond description. What I wanted was a coffee, “a normal, regular coffee,” I may have added, but nowhere did I see anything that matched this description. Not even close.
Behind the counter was what appeared to be a woman, but I later learned this was not a woman at all, but a barista. It is almost impossible to tell the difference, but these distinctions are part of the Starbucks charm and must be recognized.  Like all good baristas, she could sense that I was confused by the menu and offered to help me make my choice. I was thrilled that she spoke English, but remember I was new to the whole barista thing.  I told her that I really wanted a normal, regular coffee, and she impressed me by asking four or five qualifying questions that no one at my local coffee shop had ever taken the time to ask. I made a mental note to scold them when I returned home for their total disregard of my true coffee needs, relative to the Starbucks experience unfolding before me.
Having established exactly the type of normal, regular coffee that suited me perfectly, we moved onto the matter of size. Again, I was unable to quickly grasp the unique names of the different cups and resorted to demonstrating the size I wanted by holding my hands apart as a fisherman might do when describing the size of a largemouth bass, realizing only too late that pointing to the cups was a superior option.   Undaunted, I waited for my perfect coffee, served in the perfect cup, prepared by a barista -- which is practically like having an angel serve you. Really, it’s nearly the same thing.  
Little did I know, I was about to be surprised -- very surprised. The barista returned with my order, but it didn’t look at all like I was expecting. Instead, she presented what appeared to be a hot chocolate with cinnamon sprinkles, whipped cream, chocolate flakes and quite possibly a breadstick. There is no doubt that I should have realized something was going horribly wrong when my drink took seven minutes to create and required a blender, but I had been under an angel trance and missed all of it.
That was a long time ago and I’ve learned enough to never repeat the disaster of Orlando, but it’s hardly stress free to stand in line today. I’ve learned that normal, regular coffee is a Pike Place Roast, but as I stand in line, I practice saying “I’ll have a Pike Place Roast, please,” which is possibly the hardest thing I ever have to say. Even in my head it often comes out “I’ll have a Pike Pace Roast, Peese” or sometimes “a Plike Plake Roast, Peese,” the word “Roast” somehow always coming out as intended.
I’ve learned the sizes too: Short, Tall, Grande and Venti. I don’t practice saying Grande and Venti because I’m entirely unsure of the proper way to say them so it makes little difference if I say Grand-ay or Grand-ee, Vent-ee, Vent-ay or Vant-ay, so I simply blurt out whatever version comes out that day, fully expecting baristas to gather after work and imitate me to their families and friends. Nowhere else is my inability to speak Italian such a problem and when what comes next is “I’ll have a Pleak Paced Roast, Plike Please,” really, what difference does it make?
One of the things I genuinely enjoy about Starbucks is enjoying my coffee on one of the comfortable couches or chairs. At my last visit however, I looked around and saw that the only available seats were the less comfortable wooden seats, unless I wanted to share a small couch with a woman who seemed even less likely than me to enjoy the idea.
Just then, a group started to get up to leave and I thought I’d found my comfy seat! But before I could get there, a woman who had left her friends in line to hover near the comfortable seats claimed them all.  They were working in teams – a brilliant tactic! I hadn’t seen it coming, but really, what chance did I have?
I guess that’s just one more thing to worry about.

2 comments:

Sarah Loat said...

Ha! Glad I'm not alone. I get the sweats whenever I'm forced by friends or family to stand in line at Starbucks, squinting at the menu and trying to figure out what to make of it. And as for the size, I usually just say whatever the person in front of me did, because, like you, I can never remember the proper way to say them, nor the translation. If customer service is their mantra, you'd think they might revert to the old fashioned cup demo with name attached...I guess that isn't sophisticated enough for a luxury brand like Starbucks, though...(BTW, I think $5 for a cup of third-world joe dressed in fancy pants demonstrates our confused priorities in society...when I'm strong armed in, I find myself sipping shame for the next 20 minutes...no matter what the blend, it's never a good aftertaste.)

Rick Hastings said...

No, Sarah, you're not alone! :) I'm with you on the $5 coffees too. I actually enjoy their coffee, but I don't go for the more expensive versions. Thanks so much for the comment!

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